PIXEL FIXER.
Pixel Fixer started as a personal passion project and evolved into a thriving side-hustle focused on creating engaging, over-the-top YouTube thumbnails. The design philosophy places emphasis on vibrant, often cartoon-like aesthetics to maximize click-through rates and viewer engagement.
To elevate myself and stand out from the crowd, I created a complete brand identity, designing the logo and visual systems from scratch, and built a fully functional website to advertise these services to content creators.
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Visual Strategy
YouTube thumbnail design is a high-stakes, fast-paced environment where capturing attention in milliseconds is the only metric that matters. I conducted extensive market research into successful niches and trends, aiming from the outset to create visuals that stood above and beyond the current market standard.
Split Testing & Engagement
I offered split testing as an additional service to clients, creating multiple variations of a single concept. This approach made it easier to create thumbnails that were data-driven and optimized for engagement.
You can view these alternate versions by pressing the buttons in the bottom left of the images below.
Digital Restoration
Drag the slider to reveal the difference between the original source material and the final retouched images.
USE THE SLIDER TO VIEW BEFORE/AFTER
